What brand payback™ means for us. And for you.
Everything we do for our clients is designed to give them a return on the investment they make in their brand. That might be in increased sales, more clicks, improved consideration, greater advocacy or even just feeling more appreciated. Happy customers are always nice. And they tend to keep coming back.
So whatever you want us to do, we’ll look at it in terms of brand payback™ and how we’ll measure success. Because it’s only when we know what success looks like for you, that we can begin to make it a reality.
Think with a Twist
brand payback™ is what we deliver. Thinking with a twist is how we do it.
It’s about finding the little (or maybe large) things that will make your brand, campaign or activity zing.
The twist can come at any point in our three work phases: Plan, Create and Develop (but more about those later). Or maybe in all three. By looking at things a bit longer, from different angles – even upside down – and thinking a bit more deeply, we aim to find those small pieces of magic that turn ‘good’ into ‘great’.
We look for the twist at each stage of the creative process.
We commit ourselves to understanding your business, your customers and their relationship with your brand and products. We then use tools and techniques to help unlock insight and refine our thinking, before finalising our vision for the brand. This is used to develop the creative proposition, then ignite and fuel the creative process.
This is where we bring the proposition to life, create the big ideas and conceptual solutions, then translate how they will work at every contact point across the entire spectrum. It could be a suite of literature, DM campaign, TV ad, package design, mobile app or even a blog. With each one we create effective and memorable communications to deliver the maximum return on your marketing spend, every time.
Here we take the creative idea and bring it to life, with a first-class delivery to customers in a timely fashion to maximise impact – on brief, on brand and on budget. We then control and monitor the campaign to ensure due diligence at every stage.
And finally… we evaluate
brand payback™ isn’t just about effective planning. It also relies on effective evaluation; working with you to measure and analyse campaign metrics.