The RevAwards recognise those at the forefront of the UK’s digital marcoms space. Representing today’s all-encompassing digital landscape, it celebrates the ingenuity and imaginative use of technology in the UK digital space.
And this year, our work for Mazda out-paced the competition to dominate the Email category by taking home the top two awards.
Email marketing is now in its teens, and like most teens it’s in something of a tumult as to what it is and what it wants to be. Is it an automated short cut to customer engagement? Is it a personalised dialogue medium based on real-time interactions? Or is it a mobile marketing outreach service? Well in truth email marketing is all these things and, as the technology that powers it continues to race ahead, a whole lot more besides…
by Greig McCallum, Strategic Managing Partner, balloon dog
It often seems that to cope with the complexity of modern life, we have all become adept at juggling multiple personalities. Mintel recently coined this trend “Many Mes” saying “consumers today are diverse individuals with multiple identities and niche interests”.
‘Facebook Home’ – the Android phone take-over system – is here and we, along with 500k other mobile marketers and social media addicts have spent the last few days putting it through its paces. And our collective verdict is, meh.
The digital age is well and truly upon us. And here at balloon dog, we set a great deal of store by the power of eCRM. So much so that we’re launching a new YouTube channel devoted to all the ins-and-outs of email marketing.
