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news and comments
NFC rules OK!
No, we’ve not suddenly become huge fans of Neath Football Club – though their nail-biting 3-2 victory over Prestatyn Town was the game of the season for us… No, this is the other NFC, ‘Near Field Communication’, the cleverness that allows mobile phones to become mobile wallets, to transfer imagery for printing and even collect coupons or free newspapers while you walk down the High Street. That though, if our breathlessly excited techie bods are to be believed, is small beer compared to how much this technology could do…
Mobile | May 21, 2012 | View Comments
The Mobile State We’re In
Mobile. Until recently it’d been seen as that extra little thing to do on the back of a digital campaign; throw a bit in and see what happens. Oh, how things change… Digital strategy and mobile integration are now one, and rightly so, on the premise of ‘mobile-first’.
Mobile | May 21, 2012 | View Comments
Social Media’s biggest fan: mobile!
If 2011 was the year that Social Media’s dominance of the web became undisputed – it was, after all, the year that even Google saw the light and entered the fray – then 2012 will be mobile’s. Even before the heady highs of 4G, NFC, AR and other acronomised cleverness reaches mainstream adoption, mobile will be the platform of choice for the majority of web users. With devices becoming increasingly powerful, cheap and easier to use, it’s likely that mobile will be the main browsing method long before the predicted date of 2014.
Social Media | May 21, 2012 | View Comments
Balloon Dog visits the Games
At the kind invitation of our Aviva Sponsorship clients, James and Greig had an exclusive preview of the Olympic Park in Stratford on Tuesday morning, including watching heats of various Paralympics’ events.
