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Mazda
Brand story
Brief
Engage, excite and inform staff and dealers about Mazda’s new primary brand campaign.
Solution
We celebrated Mazda’s journey from humble beginnings to their innovative present and beyond, using print, animation and digital media.
Brand Payback™
The primary metric for the launch was the Mazda Academy, a quiz testing staff and dealers’ knowledge of the brand story, which achieved a completion rate of 100% over the course of the campaign.
The Twist
We ignored the usual gloss synonymous with the automotive industry to better reflect the heritage, style and spirit of Mazda. Every element, from the calligraphy to the motion graphics, and even the slow-building soundtrack, was created in-house.
