Pret
Christmas Campaign 2011
Brief
Announce the return of Pret’s Christmas sandwich and, with it, the charitable donation made from each one sold to help the homeless.
Solution
Knowing how popular the Christmas lunch is with Pret fans, a bold headline heralded its return and the engaging, festive image provided instant appeal to those less familiar with Pret. Packaging lines supported the charitable credentials of the campaign while eCRM promoted the message out of shop. Facebook and pret.com provided regular updates on the amount of money raised, to maintain awareness and drive sales.
Brand Payback™
Happily, the campaign helped to raise a total of £158,719 for charities and organisations that support homeless people throughout the UK.
The Twist
A truly collaborative approach where Pret’s in-house design team and our agency team worked together to design visuals, which kept the momentum of the previous year’s successful campaign going.
