East Green launch
Create a launch campaign for the cask and bottled beer, which showcased East Green’s impressive environmental credentials, together with its quality and taste.
We created an integrated ‘Great taste, less waste’ campaign, which included point-of-sale posters and display advertising for both consumer and trade press.
The campaign resulted in a significant uplift in sales over the period, exceeding the targets set. The brand was launched to market in a very short timescale and gained national listings in Tesco stores.
The product did the talking: being the first carbon neutral beer on the market, the ad and PR campaign worked together to get great results.