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Adnams
East Green launch
Brief
Create a launch campaign for the cask and bottled beer, which showcased East Green’s impressive environmental credentials, together with its quality and taste.
Solution
We created an integrated ‘Great taste, less waste’ campaign, which included point-of-sale posters and display advertising for both consumer and trade press.
Brand Payback™
The campaign resulted in a significant uplift in sales over the period, exceeding the targets set. The brand was launched to market in a very short timescale and gained national listings in Tesco stores.
The Twist
The product did the talking: being the first carbon neutral beer on the market, the ad and PR campaign worked together to get great results.
