Merial
Hug Your Pet: site and banners
Brief
Re-energise the ‘Hugyourpet’ website and make it a destination site for pet owners.
Solution
We developed a content-rich site featuring an improved client interface, which enabled users to easily upload content. Site traffic was driven via media-rich and interactive banners and through monthly competitions. All of the activity was geared up for best practice data capture and user details were used to encourage regular treatment of their pets, via email and SMS reminders.
Brand Payback™
Since launch the new site has seen a four-fold increase in visits.
The Twist
Having established the digital community’s passion for pets, we decided to build a community platform to harness this and create engagement and gain insights from site users. We did this by providing advice and help, beyond purely talking about flea control.
