Rightmove
London estate agent campaign
Brief
Grow Rightmove’s portfolio of London and high-end properties, and challenge existing perceptions amongst agents about the benefits of membership.
Solution
A targeted online and offline direct marketing campaign, aligning Rightmove’s portfolio with London’s finest attractions, underlining their leadership position in the market.
Brand Payback™
In a market that held generally negative preconceptions of Rightmove, our cut-through was impressive with a 23% sign-up rate and 25 new business meetings arranged. The campaign also won a DMA Gold Award.
The Twist
Working with the client and digging into their data, we discovered Rightmove considerably outperformed their major property portal competitors. We brought this insight to life by comparing the number of visitors to Rightmove’s portfolio of London properties with the number of visitors to famous London tourist attractions.
