our work

We love to create great work. We love creating great work that works even more. Here's a taster of what we can do for our clients.

  • Duracell
  • Frontline
  • Hewitt
  • Pret
  • RAC
  • Wilco
  • WSP

Skoda, Audi and VW corporate conversions campaign

RAC partners with the VAG group on manufacturer brands Skoda, Audi and VW. This three-point DM contact plan offers customers who've had one year's free breakdown cover the opportunity to renew their cover at a discounted price. We were given free reign creatively with the challenge being to deliver communications about a product from RAC using the manufacturer's brand promise. Truly understanding each manufacturer's brand essence and guidelines coupled with developing the breakdown proposition was the cornerstone of this campaign's success.

Affinity promotion with Norwich City Football Club (NCFC)

RAC has many third party/affinity partners where the relationship offers RAC the chance to communicate with a targeted audience. In this instance, we contacted the NCFC audience with unique deals on a level of cover exclusive to NCFC's fan base, plus the chance to win a year's free cover. Like when we work on any affinity project, it was crucial that the creative was designed and targeted with the audience and two different brands in mind, which influences anything from the package itself right through to the design and tone of voice.

Camping and Caravanning Arrival club promotion

RAC's Arrival breakdown cover is exclusive to Camping and Caravanning Club members and protects their caravan or motor home as well as their car. Our creative route demonstrated that RAC understands the emotional connection between members and their caravans or motor homes while conveying the message that they'd be lost without it - which is why this breakdown cover is so important. The illustration created stand out and was particularly appropriate to the audience we were targeting.

Direct Sales Force (DSF) posters

Rolled out nationwide in areas with high footfall (service stations, shopping malls, events etc.), the objective of DSF media is to communicate a message as quickly and effectively as possible and to create a talking point between customers and the DSF staff. In this 'noisy' environment where we have no longer than two seconds to communicate our message, it's imperative that the creative is as engaging and responsive as possible. Clear, arresting imagery coupled with strong offers and the RAC brand warmth has proved to be the recipe for success here.

Insurance panel launch

Our dual challenges here were to dispel the 'expensive' myth surrounding RAC Insurance, inherited from its early days as RAC Direct Insurance, while reassuring customers that they hadn't forsaken quality. The proposition we developed as our reference point for conceptual development was 'RAC Insurance at comparison prices' which neatly packaged the twin objectives. The creative needed to work across all channels and the chosen conceptual route immediately communicates that RAC offers insurance on all makes and models - provoking response while communicating value.

European Breakdown Cover – DM

Mailed to previous purchasers of European Breakdown Cover and international driving permits, and RAC breakdown members, our creative needed to connect with a wide target audience. This meant the design had to be warm and engaging while complementing the brand's tone of voice. The mechanical execution is a self mailing roll-fold mirroring the map of the continent used as the main visual element on the outer, which evokes the warmth of emotion felt when driving on holiday abroad.

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